How to Leverage Essence Festival for Your Business

For 20+ years, the Essence Festival has drawn over 100,000 visitors each summer for a diverse weekend in New Orleans, featuring activities for authors, business owners, wellness enthusiasts, filmmakers, and community advocates. This summer, I'm thrilled to host the 'Glambitious Brunch Experience' for Women in Business, marking my fourth event in New Orleans during the festival. This inspired me to share four ways to leverage the Essence Festival for your business.

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Event Excellence: How to Increase Your Revenue and Recognition By Lillie Mae

In this article, I explore strategies for business owners to effectively monetize live events, offering a roadmap for maximizing revenue and engagement. I begin by discussing how to enhance one’s brand as a speaker. From there, I delve into revenue strategies, emphasizing the importance of making a time-sensitive offer from the stage.

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