Sarah Busby’s Path to Purpose: Leading with Faith, Strategy, and Vision in Public Relations

KBN Spring Edition Magazine Featured Cover Story (Full story in KBN Magazine)

Sarah Busby, the founder of B the Buzz Agency, has emerged as a powerhouse in the world of public relations, guiding brands to new heights of visibility and influence. But her journey into the industry wasn’t part of her original plan. In fact, Sarah’s entry into PR was born out of rejection. “I never originally planned on starting a business,” she recalls. After several failed attempts to secure a position in the TV news industry, Sarah and a college friend decided to take control of their futures by launching their own companies. “Denial and rejection sparked the idea and drive behind launching the firm,” she says. What started as a response to rejection has since evolved into a mission with purpose.

Sarah quickly realized that success in entrepreneurship requires more than drive; it requires understanding that every gift has an assignment. “When you grasp this, your vision becomes clearer and more expansive,” she explains. Over time, her vision for B the Buzz Agency grew beyond marketing and PR, becoming a platform to help individuals enhance both their personal and professional lives. Today, she sees her company reaching new territories, industries, and people, expanding its impact across different sectors…. Read Sarah’s full story in the KBN Magazine!